Jeanie Jenks (@dootzie6): "Meghan Markle’s New As Ever Ads for her Holiday Products Illustrate That The Most Important Product Being Advertised is Herself Royal commentators, brand experts & culture experts such as Alison Boshoff, Nick Ede, etc., have commented since As Ever debuted as an independent bra…"

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Jett Franzen

[1d](/content/@jettfranzen/note/c-370496304 "Oct 26, 2026, 2:02 AM"/index.html)

You spend your whole life protecting an image of yourself that doesn’t exist in reality.

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Jeanie Jenks

[12h](/content/@dootzie6/note/c-371010642 "Oct 26, 2026, 3:20 PM"/index.html)

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Meghan Markle’s New As Ever Ads for her Holiday Products Illustrate That The Most Important Product Being Advertised is Herself

Royal commentators, brand experts & culture experts such as Alison Boshoff, Nick Ede, etc., have commented since As Ever debuted as an independent brand, that Meghan’s brand & products are intrinsically tied to her own image, serving more as a vehicle for self-promotion than a standard retail framework. Her ads featuring herself hosting or in various scenarios wearing designer outfits & expensive jewelry, pouring champagne, drinking wine, or setting celebratory tables…overshadows the actual utility or value of the items she is trying to sell. The consumer products actually serve as secondary props to the narrative of herself — living the luxe & beautiful life. This is why many customers are turned off. And from a strictly finance & private equity perspective, it bodes incredibly poorly for any potential future investor or buyout.

Her latest ads & promotional materials for this holiday season, continue to project this ethos, featuring an As Ever Holiday Catalog 2026 in the mail which stars Meghan wearing outfits & both old & new, jewelry & accessories. Recipient reports & styling accounts highlight that the physical mailer “features high-quality, glossy full-color photographs. The vibrant colors showcase Meghan, Duchess of Sussex posing in a variety of seasonal fashion looks (such as warm autumnal knits, denim, & a classic plaid blazer) alongside brightly colored, professionally styled spreads of the brand's new holiday gift boxes, advent calendars, & tabletop collections”. The fan site “What Meghan Wore” gives a rundown on all she wore in the photos of herself in the new catalog: whatmeghanwore.net/as-e… . A realistic commercial estimate to produce this catalog puts the initial high-end production budget between $65,000 & $160,000 before printing & mailing.

She also posted a series of photos & video that feature herself in staged holiday scenes on the As Ever Instagram account.

An example of her sales technique in the video below — all of the promotional material appears to be taken before her & Harry’s move to Britain.

[whatmeghanwore.net\ \ As Ever Holiday Catalog 2026 featuring new photos of Meghan - What Meghan Wore\ \ Meghan, As Ever coverage of the 2026 holiday catalog highlights Meghan’s looks and the pieces she wore, with shopping notes.\ \

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Jeanie Jenks

[11h](/content/profile/210371984-jeanie-jenks/note/c-371053276 "Oct 26, 2026, 4:14 PM"/index.html)

Note: Chapter Two of the As Ever Holiday Collection, highlights shifting the lifestyle brand's focus beyond pantry staples into its very first homeware, apothecary, & pet products, some of which we’ve seen photos of on the As Ever Instagram page but which are basically new products to the brand.

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Kathrin Kollmer

[11h](/content/profile/475811533-kathrin-kollmer/note/c-371073613 "Oct 26, 2026, 4:40 PM"/index.html)

Maybe I'm too envious, but this doesn't feel Christmassy to me; it's too clean.

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Jeanie Jenks

[11h](/content/profile/210371984-jeanie-jenks/note/c-371078222 "Oct 26, 2026, 4:46 PM"/index.html)

Oh Kathrin — there’s nothing there to be envious of. I prefer a more homey, less show-offy Christmas & holiday settings & decorations. This is just over-the-top too aspirational & Hollywood wanna-be for me.

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Kathrin Kollmer

[11h](/content/profile/475811533-kathrin-kollmer/note/c-371079822 "Oct 26, 2026, 4:48 PM"/index.html)

, For me, red, gold, fir trees, twinkling lights, fake snow, Christmas baubles, and a nativity scene are all essential.

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Jeanie Jenks

[10h](/content/profile/210371984-jeanie-jenks/note/c-371091047 "Oct 26, 2026, 5:02 PM"/index.html)

That’s sounds good, i love the rustic style, hand carved wood ornaments, lots of greenery, etc.

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Lorraine O'Leary

[12h](/content/profile/248234135-lorraine-oleary/note/c-371017635 "Oct 26, 2026, 3:29 PM"/index.html)

MM is really in love with herself in a big way! I have never known such egotism wrapped up in one individual.

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Jeanie Jenks

[12h](/content/profile/210371984-jeanie-jenks/note/c-371020788 "Oct 26, 2026, 3:33 PM"/index.html)

The ending of that short video gives it all away doesn’t it? Massive self-love & an extreme obsession for recording her own image & voice (the camera & mic).

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Janjan

[12h](/content/profile/29305426-janjan/note/c-371031754 "Oct 26, 2026, 3:47 PM"/index.html)

I swear As ever is her Tinder page.

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Jeanie Jenks

[12h](/content/profile/210371984-jeanie-jenks/note/c-371039835 "Oct 26, 2026, 3:57 PM"/index.html)

OMG — too funny — i love it! I could think up a cute bio to go with this, but i won’t be that cruel. 🤣

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Michelle Solimene

[11h](/content/profile/43144010-michelle-solimene/note/c-371084290 "Oct 26, 2026, 4:54 PM"/index.html)

That doesn’t feel like Christmas at all. Where are all the kids running around on a sugar high playing with new toys? Or wrapping paper strewn all over the floor? A beautiful tree with twinkle lights and handmade ornaments your parents bring out to embarrass you once a year lol. The Nativity over the fireplace? A fireplace? Bleh

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Jeanie Jenks

[10h](/content/profile/210371984-jeanie-jenks/note/c-371093179 "Oct 26, 2026, 5:05 PM"/index.html)

It doesn’t does it. It tries too hard — aggressive glamour. Tinsel town overdose. And of course all centered around the ultra-beautiful & stylish heroine of the whole production! 😼 Meow!

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Michelle Solimene

[4h](/content/profile/43144010-michelle-solimene/note/c-371323689 "Oct 26, 2026, 11:53 PM"/index.html)

I’ll take my messy, loud and controlled chaos anytime over that overly curated fakeness.

Ann Aging Gracefully

[9h](/content/profile/5410989-ann-aging-gracefully/note/c-371142715 "Oct 26, 2026, 6:13 PM"/index.html)

Mmmm. How the elites live. An elegant Christmas event where people wear their neutral colored finery and drip in expensive jewels while speaking in hushed tones and sipping California champagne. Meghan, snap out of it! Real people don’t live this way. It’s just your grandiose ideas of refinement and sophistication.

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Jeanie Jenks

[9h](/content/profile/210371984-jeanie-jenks/note/c-371147628 "Oct 26, 2026, 6:20 PM"/index.html)

I can see why As Ever products are not selling that well according to the reports we’ve had recently (& figured that was the case or Netflix wouldn’t have split with her). I mean it’s probably her fan cult who actually want to “be” Meghan Markle or a clone — that actually buy her products…

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Ann Aging Gracefully

[9h](/content/profile/5410989-ann-aging-gracefully/note/c-371153502 "Oct 26, 2026, 6:29 PM"/index.html)

I can’t imagine who is buying the stuff, but you’re probably right. But you need more than a bunch of rabid groupies to run a successful online retail business, especially if you’re selling fruit spread packaged sixty different ways.

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Jeanie Jenks

[9h](/content/profile/210371984-jeanie-jenks/note/c-371156844 "Oct 26, 2026, 6:34 PM"/index.html)

Yes! And this is probably why when Alison Boshoff analyzed a month’s sales recently using the “Shop App” she noted that the expensive luxury lifestyle "fillers" that make up the bulk of the brand's expected high-margin revenue were registering virtually no demand.

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TSPI

[9h](/content/profile/4585443-tspi/note/c-371139874 "Oct 26, 2026, 6:09 PM"/index.html)

Hate to sound so rude but she can afford better hair extensions

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Jeanie Jenks

[8h](/content/profile/210371984-jeanie-jenks/note/c-371179331 "Oct 26, 2026, 7:10 PM"/index.html)

Good point! That hair always conflicts extremely badly with her expensive outfits & jewelry - it always looks so lanky & raggedy when its down. Unless she’s got it pulled back so tight in a bun it raises her eybrows!

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TSPI

[6h](/content/profile/4585443-tspi/note/c-371254417 "Oct 26, 2026, 9:24 PM"/index.html)

That tight bun is probably why she needs extensions

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Jeanie Jenks

[5h](/content/profile/210371984-jeanie-jenks/note/c-371297870 "Oct 26, 2026, 10:52 PM"/index.html)

Most likely & it seems the front hairline is taking a beating too…

Susan Day

[12h](/content/profile/27557100-susan-day/note/c-371026214 "Oct 26, 2026, 3:40 PM"/index.html)

Who does she entertain?

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Jeanie Jenks

[11h](/content/profile/210371984-jeanie-jenks/note/c-371045744 "Oct 26, 2026, 4:04 PM"/index.html)

Well, maybe she’s practicing for those elite Cotswolders she & Harry hope to woo very soon? 😂 We ought to have Tom Sykes ask his sister Plum if this is Cotswold worthy! Tom Sykes

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Jeanie Jenks

[11h](/content/profile/210371984-jeanie-jenks/note/c-371053276 "Oct 26, 2026, 4:14 PM"/index.html)

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Kathrin Kollmer

[11h](/content/profile/475811533-kathrin-kollmer/note/c-371073613 "Oct 26, 2026, 4:40 PM"/index.html)

Maybe I'm too envious, but this doesn't feel Christmassy to me; it's too clean.

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Jeanie Jenks

[11h](/content/profile/210371984-jeanie-jenks/note/c-371078222 "Oct 26, 2026, 4:46 PM"/index.html)

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Kathrin Kollmer

[11h](/content/profile/475811533-kathrin-kollmer/note/c-371079822 "Oct 26, 2026, 4:48 PM"/index.html)

, For me, red, gold, fir trees, twinkling lights, fake snow, Christmas baubles, and a nativity scene are all essential.

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Jeanie Jenks

[10h](/content/profile/210371984-jeanie-jenks/note/c-371091047 "Oct 26, 2026, 5:02 PM"/index.html)

That’s sounds good, i love the rustic style, hand carved wood ornaments, lots of greenery, etc.

2

Lorraine O'Leary

[12h](/content/profile/248234135-lorraine-oleary/note/c-371017635 "Oct 26, 2026, 3:29 PM"/index.html)

MM is really in love with herself in a big way! I have never known such egotism wrapped up in one individual.

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1

Jeanie Jenks

[12h](/content/profile/210371984-jeanie-jenks/note/c-371020788 "Oct 26, 2026, 3:33 PM"/index.html)

The ending of that short video gives it all away doesn’t it? Massive self-love & an extreme obsession for recording her own image & voice (the camera & mic).

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Janjan

[12h](/content/profile/29305426-janjan/note/c-371031754 "Oct 26, 2026, 3:47 PM"/index.html)

I swear As ever is her Tinder page.

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Jeanie Jenks

[12h](/content/profile/210371984-jeanie-jenks/note/c-371039835 "Oct 26, 2026, 3:57 PM"/index.html)

OMG — too funny — i love it! I could think up a cute bio to go with this, but i won’t be that cruel. 🤣

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Michelle Solimene

[11h](/content/profile/43144010-michelle-solimene/note/c-371084290 "Oct 26, 2026, 4:54 PM"/index.html)

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Jeanie Jenks

[10h](/content/profile/210371984-jeanie-jenks/note/c-371093179 "Oct 26, 2026, 5:05 PM"/index.html)

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Michelle Solimene

[4h](/content/profile/43144010-michelle-solimene/note/c-371323689 "Oct 26, 2026, 11:53 PM"/index.html)

I’ll take my messy, loud and controlled chaos anytime over that overly curated fakeness.

Ann Aging Gracefully

[9h](/content/profile/5410989-ann-aging-gracefully/note/c-371142715 "Oct 26, 2026, 6:13 PM"/index.html)

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Jeanie Jenks

[9h](/content/profile/210371984-jeanie-jenks/note/c-371147628 "Oct 26, 2026, 6:20 PM"/index.html)

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Ann Aging Gracefully

[9h](/content/profile/5410989-ann-aging-gracefully/note/c-371153502 "Oct 26, 2026, 6:29 PM"/index.html)

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Jeanie Jenks

[9h](/content/profile/210371984-jeanie-jenks/note/c-371156844 "Oct 26, 2026, 6:34 PM"/index.html)

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TSPI

[9h](/content/profile/4585443-tspi/note/c-371139874 "Oct 26, 2026, 6:09 PM"/index.html)

Hate to sound so rude but she can afford better hair extensions

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Jeanie Jenks

[8h](/content/profile/210371984-jeanie-jenks/note/c-371179331 "Oct 26, 2026, 7:10 PM"/index.html)

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TSPI

[6h](/content/profile/4585443-tspi/note/c-371254417 "Oct 26, 2026, 9:24 PM"/index.html)

That tight bun is probably why she needs extensions

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Jeanie Jenks

[5h](/content/profile/210371984-jeanie-jenks/note/c-371297870 "Oct 26, 2026, 10:52 PM"/index.html)

Most likely & it seems the front hairline is taking a beating too…

Susan Day

[12h](/content/profile/27557100-susan-day/note/c-371026214 "Oct 26, 2026, 3:40 PM"/index.html)

Who does she entertain?

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Jeanie Jenks

[11h](/content/profile/210371984-jeanie-jenks/note/c-371045744 "Oct 26, 2026, 4:04 PM"/index.html)

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Anthony Purple Patch

[10h](/content/profile/337679204-anthony-purple-patch/note/c-371091935 "Oct 26, 2026, 5:03 PM"/index.html)

Insufferable.

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Jeanie Jenks

[10h](/content/profile/210371984-jeanie-jenks/note/c-371097168 "Oct 26, 2026, 5:10 PM"/index.html)

I agree Anthony — over the top vain & vacuous.

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Emm

[4h](/content/profile/304833846-emm/note/c-371313645 "Oct 26, 2026, 11:28 PM"/index.html)

The average person struggling with a cost of living crisis could never identify with this pathetic poseur and her money-worshipping empty life

A view from Oz

[4h](/content/profile/49400677-a-view-from-oz/note/c-371321911 "Oct 26, 2026, 11:48 PM"/index.html)

She is so “Antichrist” and “Woke” … she can’t even say the word “Christmas” … the word is repulsive to her. She only ever refers to the Christian Calendar as “Holidays or Holiday Season. That is showing her colours.

Related notes

Shauna Kay

[20h](/content/@shaunakaytvrs/note/c-370636218 "Oct 26, 2026, 7:35 AM"/index.html)

I find the level of coordination in these obvious rehabilitative efforts around Meghan Markle really blatant.

It has nothing to do with the allegations against her father; it's being cynically used to improve her public position.

All the usual characters (journalists) are involved, and they're running the same plays

They are all exposing themselves somewhat…

When I summon some energy, I’ll start dismantling it.

I have quite a bit.

For now, I need a break from the sleaze; no rush.

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Paula Froelich: Uncensored

[10h](/content/@paulafroelichuncensored/note/c-371098149 "Oct 26, 2026, 5:12 PM"/index.html)

NOT n show today as this broke AFTER i taped: THE Duchess of Sussex is reportedly heading back Down Under for a television job next year.

Meghan will be one of the hosts on the next season of Australian Junior MasterChef, it was claimed.

According to news.com.au, a source close to the production confirmed her appear…

See more

[thesun.co.uk\ \ Meghan ‘to host major TV show’ & ‘set to be out of UK during filming’\ \ THE Duchess of Sussex is reportedly heading back Down Under for a television job next year. Meghan will be one of the hosts on the next season of Australian Junior MasterChef, it was claimed. Accor…\ \

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Plum Sykes

[1d](/content/@plumsykes/note/c-370538671 "Oct 26, 2026, 4:03 AM"/index.html)

England.

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